Piada Italian Street Food Partners with Viral Food Creator Snackdaddy to Launch Limited-Time Chicken Parm Mac

The fast-casual Italian brand taps food personality Stefan Johnson for a crave-worthy, digital-exclusive menu collaboration available November 9 through February 15, 2027.

Columbus, Ohio, Nov. 10, 2026 (GLOBE NEWSWIRE) -- Piada Italian Street Food, a leading fast-casual Italian restaurant concept, is bringing a new twist to comfort food with the launch of Macdaddy's Chicken Parm Mac, a limited-time menu collaboration with viral food creator Stefan Johnson, better known as “Snackdaddy.” 

The collaboration brings together Stefan's larger-than-life personality and love of indulgent food with Piada's Italian-inspired menu, combining two comfort food classics into one crave-worthy creation. Announced via social media on Instagram and TikTok, Macdaddy is available exclusively through Piada's website and Piada One app at participating locations from November 9 through February 15, 2027, the launch brings a fresh approach to menu innovation for the growing fast-casual brand.

Macdaddy's Chicken Parm Mac features Piada's creamy mac and cheese piled high with crispy chicken, marinara, creamy parmesan sauce and a finishing touch of parmesan cheese. The limited-time bowl puts an Italian spin on a comfort food favorite, delivering the cheesy, saucy flavors of chicken parmesan in every bite.

Known for his unmistakable voice, entertaining food reviews and infectious enthusiasm, Stefan is a voice and on-screen actor that has built a loyal following, known as s_johnson_voiceovers across Instagram and TikTok, where his personality and passion for food have made him a recognizable voice in the digital food community.

“I’m all about food that’s big on flavor, and when Piada gave me the chance to create my own mac and cheese bowl, I knew we had to take it to the next level,” said Stefan Johnson, known as Snackdaddy. “Chicken parm and mac and cheese are two of my favorite comfort foods, so bringing them together just made sense. It’s cheesy, saucy, crispy and everything you want in one bowl. I can’t wait for everyone to try it!”

For Piada, the collaboration represents an opportunity to introduce the brand to new audiences while building on its digital-first menu strategy. By partnering with a creator whose content resonates with food lovers, Piada is bringing a fresh perspective to its mac and cheese platform while giving guests a limited-time reason to explore its digital ordering channels.

“At Piada, we’re always looking for new ways to bring bold flavors and creativity to our menu, and partnering with Stefan was a natural fit,” said Matt Harding, Chief Culinary Officer of Piada Italian Street Food. “His enthusiasm for food is contagious, and we wanted to create something that reflects that energy while staying true to what we do best. Macdaddy’s Chicken Parm Mac brings together two comfort food favorites in a fun, indulgent way, and we’re excited for guests to experience it.”

To celebrate the launch, Stefan will share exclusive content across Instagram and TikTok, giving followers a closer look at his signature creation and encouraging fans to experience the dish for themselves. Piada will also bring the collaboration to life across its digital channels, including its website, social media and Piada One loyalty app, where guests can unlock a limited-time Snackdaddy badge.

Piada One members who order Macdaddy's Chicken Parm Mac will also unlock an exclusive, limited-time MacDaddy Badge, a digital reward celebrating the collaboration and giving fans another reason to try Stefan's signature creation.

Macdaddy's Chicken Parm Mac is available for four weeks only, November 9 through February 15, 2027, exclusively through mypiada.com and the Piada One app at participating Piada locations. 

About Piada Italian Street Food

Founded in 2010, Piada Italian Street Food is a premium fast-casual restaurant concept inspired by the roadside family-run street food carts of Rimini, Italy. Known for chef-driven flavors and customizable menu offerings, Piada is centered around the piada—a thin Italian flatbread, freshly baked on a stone grill and hand-rolled with a selection of Italian-inspired ingredients. Guests can also enjoy fresh salads, craveable pastas made with classic sauces, and a variety of healthy and indulgent options. Headquartered in Columbus, Ohio, Piada operates 63 locations across Ohio, Indiana, Kentucky, Pennsylvania, Minnesota, Texas, and North Carolina, with additional growth planned in 2027.

Lexi Keegan
Keegan PR
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